Jonathan Steinberg: greatest under-appreciated companies
Inviato: martedì 23 aprile 2013, 16:17
I posted this on the Fountain Pen Network, even though I usually dont post to forums [but only because I don't have the time to read/respond to things like this which I love and which I should do more often]. But I thought that members would like to have a posting to which they can respond on this subject.
I categorised a lot of these "GREATEST UNDER-APPRECIATED COMPANIES" at the end of my first book and the text tended to explain the categories: It was not an exhaustive list. My publisher wouldn't allow me the space for endless lists of pens readers were never likely to encounter; however I argued that you cant write a proper book and not mention really great and historically significant companies (despite an almost total lack of technological achievements) like John Holland. But I put them into some basic categories:
World-reknowned companies which merited full description, and I tried to make that category a bit bigger than just the Big Four, Parker, Waterman, Swan and MontBlanc.
High, then medium and then low quality pens.
High quality pens which never seem to sell for much; I seem to remember putting Sheaffer into this category, which is a great pity as throughout their history, they always made consistently the highest quality pens. They are probably the greatest under-appreciated company, except in Italy, where quality is genuinely appreciated. I tried to explain that this probably has semething to do with that dreaded lifetime warranty whicm mandated that so many of their nibs write like nails.
Lastly worthy of mention, I thought, were high quality pens which didnt get much distribution outside their home markets. Sadly, there are many pens which fall into the last two categories.
And I am sure readers will agree that both my books put the most significant fountain pen developments in proper context. I always considered explaining the lists more important than just saying (over and over again, in book form which people have to pay for!) that some company started making HR eye droppers in the 1890s, went into plastic self-fillers in the 1920s, and went bust around the time of the depression if they werent rescued by goernment contracts during the war.
I categorised a lot of these "GREATEST UNDER-APPRECIATED COMPANIES" at the end of my first book and the text tended to explain the categories: It was not an exhaustive list. My publisher wouldn't allow me the space for endless lists of pens readers were never likely to encounter; however I argued that you cant write a proper book and not mention really great and historically significant companies (despite an almost total lack of technological achievements) like John Holland. But I put them into some basic categories:
World-reknowned companies which merited full description, and I tried to make that category a bit bigger than just the Big Four, Parker, Waterman, Swan and MontBlanc.
High, then medium and then low quality pens.
High quality pens which never seem to sell for much; I seem to remember putting Sheaffer into this category, which is a great pity as throughout their history, they always made consistently the highest quality pens. They are probably the greatest under-appreciated company, except in Italy, where quality is genuinely appreciated. I tried to explain that this probably has semething to do with that dreaded lifetime warranty whicm mandated that so many of their nibs write like nails.
Lastly worthy of mention, I thought, were high quality pens which didnt get much distribution outside their home markets. Sadly, there are many pens which fall into the last two categories.
And I am sure readers will agree that both my books put the most significant fountain pen developments in proper context. I always considered explaining the lists more important than just saying (over and over again, in book form which people have to pay for!) that some company started making HR eye droppers in the 1890s, went into plastic self-fillers in the 1920s, and went bust around the time of the depression if they werent rescued by goernment contracts during the war.