Il rosso nei compiti
Inviato: lunedì 21 marzo 2016, 8:15
A.J. Elliot, M.A. Maier, A.C. Moller, R. Friedman, J. Meinhardt, Color and psychological functioning: The effect of red on performance in achievement contexts, in Journal of Experimental Psychology: General, vol. 136, pp. 154-168, 2007.
Mi ricordavo male: la sola cosa rossa del compito era il numero del candidato
This research focuses on the relation between color and psychological functioning, specifically, that
between red and performance attainment. Red is hypothesized to impair performance on achievement
tasks, because red is associated with the danger of failure in achievement contexts and evokes avoidance
motivation. Four experiments demonstrate that the brief perception of red prior to an important test (e.g.,
an IQ test) impairs performance, and this effect appears to take place outside of participants’ conscious
awareness. Two further experiments establish the link between red and avoidance motivation as indicated
by behavioral (i.e., task choice) and psychophysiological (i.e., cortical activation) measures. The findings
suggest that care must be taken in how red is used in achievement contexts and illustrate how color can
act as a subtle environmental cue that has important influences on behavior
Mi ricordavo male: la sola cosa rossa del compito era il numero del candidato
This research focuses on the relation between color and psychological functioning, specifically, that
between red and performance attainment. Red is hypothesized to impair performance on achievement
tasks, because red is associated with the danger of failure in achievement contexts and evokes avoidance
motivation. Four experiments demonstrate that the brief perception of red prior to an important test (e.g.,
an IQ test) impairs performance, and this effect appears to take place outside of participants’ conscious
awareness. Two further experiments establish the link between red and avoidance motivation as indicated
by behavioral (i.e., task choice) and psychophysiological (i.e., cortical activation) measures. The findings
suggest that care must be taken in how red is used in achievement contexts and illustrate how color can
act as a subtle environmental cue that has important influences on behavior